the mouton consulting blog: Social Media

Showing posts with label Social Media. Show all posts

Monday, 11 March 2013

Via E-Marketer

Two-thirds increasing spending on paid social media ads

Advertisers’ appetites for paid advertising on social media sites shows no sign of abating in 2013. According to a study conducted for digital brand measurement provider Vizu by Digiday, 64% of US advertisers planned to increase their paid social media ad budgets this year, with just 2% saying they intended to spend less money in 2013 than they did in 2012 on paid social ads.

Most of those increasing their spending on ads on social sites planned to do so by 10% or less. But a significant number were making even larger investments: 26% of respondents reported planning to increase their social media ad spending by 11% or more.

Seven in 10 respondents said they would spend between 1% and 10% of their online budget on social ads, suggesting that for most it is a present, but not a dominant part of the marketing mix. For 13% of respondents, however, it plays a larger role: This group spends 21% or more of their online budgets on paid social media advertising.

Overall, eMarketer estimates that US advertisers will spend $4.1 billion on paid social media ads this year, rising to $5 billion in 2014.

In terms of what marketers and agencies are hoping to get out of these social ads, the majority viewed them as primarily a branding tool to raise awareness and influence opinions of the brand.

Fewer advertisers and agencies used social ads as a pure direct-response tool to drive site visits or other actions, but 54% of agencies and 39% of advertisers reported using social ads to do some mix of branding and direct response.

Friday, 8 March 2013

Via Social Media Today

LinkedIn is an extremely useful tool for recruiting, job hunting and networking. Now with Company Pages, LinkedIn can also be used as a powerful tool and enhancement to your content marketing plan.

You may be asking yourself: do I really need a Company Page? Is this just another thing I need to check and update? The answer is yes and here’s why. As a business, you need to be where your current and potential clients are. As a consultant, thought leader or advisory service business, LinkedIn is where at least some of your clients are. You and your company’s content should be there. A LinkedIn Company Page should become a part of your social media and content marketing strategy, just as your Facebook Company Page and your Twitter account might be. It’s another important way (some would say more important than other social media outlets) to engage with your audience and help control the way your audience perceives you as a company.

To begin creating a Company Page you will need a valid email address with your company domain. You must also have this e-mail listed on your personal LinkedIn profile. Once you meet these requirements you can begin building your Company Page.

How-to Create Your LinkedIn Company Page

To start, log-in to your LinkedIn account and in the navigation bar, click on companies.

Once on the “Companies” page click “Add a Company” in the top right corner of the page.

The next page looks like this:

As I mentioned previously, you must have a valid email address with your company domain.

After you enter your information, click “continue” and begin adding and editing your company info!

Fill Out All Information

Once you have created your Company Page, start with the basics. Begin filling out all essential information, including: company name, description, your company’s website URL, specialties, products/services, industry, type, date founded, and your headquarters addresses.

SEO

Your LinkedIn Company Page is another place where use of search engine keywords and phrases is important. When filling out your description, specialties and products and services use the same keywords you use for your website. Also, make note of what keywords are being used in the competitive landscape, and change or enhance yours accordingly.

Logo & Cover Image

Your logo is already an essential element of your brand and as you need it on all other branding materials, you need it on your LinkedIn Company Page too! LinkedIn asks you to upload a standard logo and a square logo. The square one will be used as your image when you post any updates. Upload a banner or cover image. For this you can likely use an altered version of your Facebook cover image or graphic from your website. This space allows you to further communicate who you are as a company in a visual way beyond just your logo. A compelling cover image should inform, entertain and/or support the brand. Don’t forget that since your company’s description is at the bottom of the page, you should probably use the cover image space to include a message about who you are. A combination of your logo and a short message would be best.

Specialties

The Products/Services tab is very important because it’s where you can best “sell” what it is that you have to offer. Think of it as your Company Page’s very own catalog which details each product or service. Write compelling descriptions about your services that will draw customers in. What do you do and how do you help your customers? What is your unique selling proposition? Are you the only company in the industry that does what you do? Tell your audience that. Place your most important/most searched for or best selling product or service first because that’s the one that will be seen on the landing of your Company Page. You can also receive product and services recommendations for these listings (more on that later).

Careers

In the Careers tab you can add information about current job openings. You can list jobs for free, but with a paid Silver or Gold account you can add videos and images in addition to a text description. Additionally, you are able to customize a few different versions of your Careers page that will display relevant content for targeted audiences.

Employees as Brand Ambassadors

If they haven’t already done so, ask Employees to create LinkedIn accounts of their own and then link to your Company Page by listing it as their employer. By being linked to you, your employees will become your brand ambassadors. Anyone who goes to their profile will see who they work for and have the ability to check out your Company Page through them. Encourage all employees to completely fill out their profiles as well. When employees list your Company Page as their employer, their profiles will show up in the top right corner of your Company Page. It will show those who are viewing the Company Page how many employees you have and allow potential clients to essentially check out who they’ll be working with when they hire your company.

Employees as Administrators

Add all or add a select few. It depends on who you want to be able to access or edit your Company Page. Whoever has access to your other social media channels will probably need access to your LinkedIn Company Page as well.

You’re Not Quite Done Yet

When finished filling out everything you can, it’s time to begin pushing out content. In order to create a complete social media plan and reach every potential audience member, post on your LinkedIn Company Page everything you post on Facebook and Twitter. Some LinkedIn members who follow your page may be the same people following your other social media accounts, but some may only be on linkedIn! As will all content, make sure what you post on your LinkedIn Company Page is interesting, relative and shareable.

Promote More Effectively

Using Targeted Updates With LinkedIn you are able to create targeted updates. Use this feature to make some posts visible to only designated segments of your follower audience. You can filter by location, employee vs non-employee, company size, industry and function.

Promote Your New Company Page

Invite your connections on LinkedIn to follow your page. Post on Facebook, Twitter and your blog. Add a follow button on your website and blog. Include in your newsletter or just announce it in an email blast to your mailing list. You want as many of your connections as possible to come and follow your page.

Customer Reviews Are Gold

Use the products and services section to its full potential. Ask your LinkedIn connections for product and service reviews. LinkedIn members can write testimonials about your services which you can then display on your blog and other social media channels. Potential customers may judge whether or not to use your company based on reviews by others. Go a step further and in return, offer them an incentive such as 10 percent off their next service or buy one get one free of a product for their time drafting the review. People are more motivated to spend their time doing something when promised something in return!

Add LinkedIn’s Recommend button to your site to encourage visitors to give you recommendations and to interact with your Company Page.

Check Your Insights

The insights tab is visible to all administrators/employees with a company domain email. It shows the number of overall page views by tab per month and number of unique visitors per month. You can also see the number of clicks per month on each link on your products and services page and also your company’s followers per month according to industry, function and company. Be Consistent. As with anything in social media and content marketing, it takes time. You have to be very consistent in order for this valuable tool to pay off. Making your LinkedIn Company Page a part of your overall social media and content marketing plan and including it daily is the only way to use it. As with any social media tool, if you only sporadically use it, you cannot correctly judge whether or not it’s working. If you fill out your page completely and follow all steps above you can expect a valuable return from your LinkedIn Company Page in the weeks and months to come. Just remember, along with the use of relative and meaningful content, consistency is key.

Thursday, 7 March 2013

Via jeffbullas.com

Twitter is underwhelming at 140 characters. Any sane person would say “What do you do with that?”

Why limit yourself to so few words when there is a dictionary and an encyclopedia available and limitless communication at your disposal.

Its brevity is both an enigma and its charm. It has been its weakness and strength due to that simplicity.

Keeping it simple is not without success precedent.

One of the most successful children’s books of all time was written with only 50 words. It was a challenge thrown down to Dr Seuss by his editor when he was about to write his next book “Green Eggs with Ham“. To put this in perspective the previous book by Dr Seuss “The Cat in the Hat” was written with 236 words.

Simple is good.

The history of short and simple

Just over twenty years ago on December 3, 1992 the message “Merry Christmas” was sent by software engineer Neil Papworth to the Vodafone director Richard Jarvis.

That was the world’s first text message. It was short and it was simple.

Who would think that 20 years later that:
6 billion messages would be sent every day in the USA
2.2 trillion texts would be sent every year in the USA
8.6 trillion SMS messages would be created every year around the planet
Text messaging would be a $150 billion a year industry

It is the messaging of choice for most teenagers. The adults have also realized its time saving capabilities.

People have also understood that having a conversation is maybe not something you always want to do.
Twitter wants to transform video messaging

Twitter has just announced a smart phone app called “Vine” that allows you to take a video that is limited to 6 seconds and continues to loop.

It is not alone with the idea. There are competing apps called Viddy and Tout that do much the same.

So what can you do with a 6 second video and it raises this question again.

Why bother?

Maybe we shouldn’t be so quick to put the boot in. Twitter took texting to a new level and put it on steroids. Maybe a short and simple video is enough to get a powerful message out that is memorable.

Is less more?
How could you use Vine for marketing?

Viddy thinks that 15 seconds is the right length for a video short message while Vine has chosen 6 seconds. Maybe there is some science behind both but let’s look at some possible ideas for marketing with a short video.

Here are 6 ideas:

1. The brand elevator pitch

Want people to understand what your brand is all about. The elevator pitch is where you wrap it up in one sentence or two. 6 seconds is maybe enough.

How could you make it visual and viral.

2. Product demonstration

One to two minute video reviews of products in your online store are now maybe too long. Why not experiment with six seconds?

3. Launching a new product or service

Explain your new product in six seconds if you can. (If you don’t then use YouTube). Maybe your messaging will get better as you learn to communicate the key features and not the unnecessary.

4. Give your brand a personality

Social media allows and wants you to give your brand a personality. Use Vine to make it real and authentic. Make it quirky or innovative.

Many brands want an image that goes beyond bland.

5. Marketing a promotion

Use a 6 second Vine video to market a new promotion. This could be a new book, song or a movie or even an event. How long do you need to communicate something new. Remember the power of simple.

6. Announcing a special offer or discount

50% off. How long does it take to announce that special offer for your clothing store? Make it visual, aural and shareable.

If you want to look at how 15 businesses are using the Vine video app for their brand. Check out this post over at Hubspot.

What about you?

How do you think you could use a six second video on Vine to market your business and brand? Do you even want to?

Do you think this idea will stick or do you think it is a fad?

Look forward to your comments below. Tell us your thoughts and ideas.

Wednesday, 6 March 2013

Facebook Wall Post Cheat Sheet infographic designed by Linchpin Infographic Design

Wednesday, 27 February 2013

Via entrepreneur.com

For business owners, there's a lot to love -- and possibly a lot to hate -- about user review site Yelp. Racking up droves of positive reviews can attract more customers, but some business owners have criticized the Yelp algorithm, which determines which reviews will be displayed on their pages. They argue that efforts to keep phony reviews from being published also block legitimate customer comments from being seen.

In addition, Yelp has been accused of offering to release a business's positive reviews in exchange for buying advertising on the site. Yelp has denied the allegations.

I'm not taking a side on this issue -- and even if I did, it wouldn't matter. The reality is that Yelp is one of the most widely used and respected online search and review services among consumers. So, small businesses can't afford to ignore it. Whatever your feelings about Yelp, you need to understand how to make the most of the ranking system if your company is regularly reviewed on the site.

Consider the following factors, which play a role in getting your business a good ranking in Yelp's internal search results:

Fill out your profile completely:

Like many of the engines we've covered in this alternative search series, Yelp values businesses that have filled out their profiles to the greatest extent possible. So, take advantage of this easy-to-achieve ranking factor and fill out as many of the business information fields as you can, including your company's hours of operation, website address, pictures and more.

Ask for reviews:

It's against Yelp's terms of service to pay reviewers or to engage in review trading scams. That said, there's nothing wrong with asking customers to take a few minutes to leave their thoughts on your company's Yelp profile, as long as you're not pushy about it. Of course, requesting reviews is only a good idea if you're confident that the feedback will be positive.

Try to prevent good reviews from being filtered out:

Perhaps the biggest complaint about Yelp's service is that positive reviews left by actual customers are often hidden behind the company's review filter. That's because Yelp's algorithmic filter tries to prevent review scams by weeding out comments from people who haven't filled out their personal profiles completely and who have left only a single review on the site. Unfortunately, this filtering process can censor both actual satisfied customers and people who haven't visited a business and are paid to leave phony, exceedingly positive reviews.

So what can you do? If you see good reviews being filtered out of your company's Yelp profile, reach out to the customers and let them know that their comments aren't being seen. You can encourage them to fill out their profiles more completely, review other businesses they know and add you as a personal friend. As their level of Yelp engagement goes up, their positive reviews should become public on your page.

Respond to reviews:

Again, Yelp's algorithms reward business owners who take an active interest in managing their company's profile. As a result, responding to reviews can help boost the odds that you'll get a high ranking in the site's internal search results.

When you respond to reviews, avoid using stock responses that make you look insincere. Take the time to leave customized feedback for every review you reply to.

Try running a 'Yelp Deal':

Finally, if you want to both drum up new business and improve the visibility of your company's listing in Yelp's search results, consider running a "Yelp Deal." Basically, Yelp Deals function like Groupon or Living Social deals. You can offer a discount that Yelp users claim through the site (for example, a $20 gift certificate for $10). Yelp then promotes your profile to a wider audience in an effort to generate revenue via deal purchases, resulting in greater visibility for your company.

Before you sign on the dotted line, be sure you understand the promotion. There are no upfront costs to creating a Yelp Deal, but Yelp does retain a small percentage of the money generated by deal sales. While you might like to do a Yelp Deal, keep in mind that it isn't necessary to get your business ranked higher in the search listings. Following the other steps described above should be enough to help your company move up the Yelp results pages and capture additional foot traffic and sales dollars.

Tuesday, 26 February 2013

"instagram: Today, we're excited to announce that there are currently 100,000,000 active users on Instagram. You read that number right—one hundred million people use Instagram every month! We want to take this opportunity to thank every one of you for making this community such an incredible place full of creativity, support and openness. Instagram has always been a fast, beautiful and fun way to share your photos with friends and family, and you have helped make it so much more. This isn't just a milestone for us as a company, but one for the entire Instagram community. In honor of this, we want to hear your stories. Share your photos of what Instagram means to you and tag them#InstagramMeansToMe so we can hear your voices. We'll feature some of our favorite photos right here on our account. From our team to the hundred million people who call Instagram home, we say thank you."

Via Business 2 Community

LinkedIn is really even more of a popularity contest than Twitter, but I’m the only one with enough sense to realize it. On a very basic level, if you don’t have any LinkedIn connections, you’re not going to be found. The vast majority of searches on the burgeoning social media network for professionals are done through a filter of personal connections. Optimizing your network and the SEO aspects of your profile can take your profile views go from 0 to 1,000.

1. Use Anchor Text in Links

Every LinkedIn profile can list as many as 3 links. The default options include “Company Website” and “Blog,” and these just aren’t very SEO-friendly. You can customize the anchor text in your URLs by selecting the “Other” option. Use a keyword-rich title, such as “My Inbound Marketing Blog.”

2. Finish Your Profile

This one is almost a no-brainer, but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. Ask for recommendations (and give recommendations back), fill out every single section, and use LinkedIn’s help to guide your profile to completion.

3. Keyword-Optimize Your Job Titles

We’re definitely not recommending you describe your last position as “Management,” when it was more administrative. However, fudging your job titles slightly to include a few keywords is just smart. Instead of “Blog Manager,” bait search engines by clarifying “Inbound Marketing Strategy Blog Manager.”

4. Maximize Your Group Membership

Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO. Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will industry-relevant groups improve the keywords on your profile, but local groups like “Nashville Marketing Professionals” can help with geo-targeted SEO.

5. Aggressively Expand Your Network

If your LinkedIn network is one-fourth the size of your Facebook connections, it might be time to search your email contacts. Plus, it’s the perfect platform for connecting with colleagues but still maintaining a semblance of work-life separation on social media. Entrepreneur Rick Stomphorst writes: “[LinkedIn search results] elevate results for connections within a network (i.e. 1st, 2nd, 3rd level connections, groups). Therefore…you need to be connected to as many people as possible.”

6. Optimize Your Job Descriptions

Lindsay Hunt recommends that “your job descriptions on LinkedIn should be creative, truthful, descriptive and succinct.” Instead of writing out full paragraphs, use a wide variety of relevant keywords in bullet-pointed lists. Formatting your descriptions will also increase your profile’s scannability.

7. Claim Your Vanity URL

The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. Connecting your LinkedIn profile to your name will allow you to be found easier by real-life connections. It will also let you add your custom URL to business cards.

8. Don’t Keyword Stuff

While you never want to hide what it is you do from search engines, repeating the same keyword ad naseum throughout your profile isn’t going to give you much search benefit. Take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set.

9. Promote Your LinkedIn Profile Elsewhere

Put a link to your LinkedIn profile on Facebook, Google+, and any websites you maintain to create inbound links.

10. Be Vigilant About Building Recommendations

Turns out, recommendations may have more benefit than just making you look likeable to potential employers. Stormphorst believes 10 or more recommendations will elevate your profile’s search ranking.

11. Leave No Field Blank

Your LinkedIn profile shouldn’t leave too much to the imagination. Fully optimize your Honors & Awards and Languages.

12. Shamelessly Self-Promote

There’s little hard-and-fast evidence that promoting your latest eBook or high-performing blog content in the projects section of your profile will improve your SEO, but some believe it works in your benefit. Besides, being able to increase the visibility of your latest content marketing project certainly can’t hurt, right?

13.Keep Collecting Endorsements

While endorsements currently carry little weight in how well your profile ranks on Google or in LinkedIn search results, rumor has it that this fact will soon change. During the release of the new functionality in September 2012, Dave Kerpen stated “…the more endorsements for your skills and talents that you get, the more often you’ll appear in search results.”

Monday, 25 February 2013

» Social Timing Insights Infographic | Argyle Social is on a mission to help marketers drive meaningful business outcomes through social media marketing. Hundreds of small- and mid-sized businesses rely on our platform to power marketing campaigns on Twitter, Facebook, LinkedIn, & Google+.

Friday, 22 February 2013

Influence and Social Media - Infographic

DashBurst – Your Guide to the Web & Social Media

Thursday, 21 February 2013

via The Hufffington Post. Follow Craig Kanalley on Twitter: www.twitter.com/ckanal

Facebook is the dominant social network in the United States these days, in terms of users, but there's a battle underway for the number two slot, a new study has found.

A late 2012 survey released Thursday by the Pew Research Center revealed that 67 percent of American Internet users are on Facebook, 16 percent are on Twitter and 15 percent are on Pinterest.

For all the chatter about Facebook and Twitter, it's a huge statement for Pinterest to be just one percent behind Twitter in terms of users (with a margin of error of +/- 2.6 percentage points). It's perhaps just as big a statement for Facebook to have such a dominant lead on Twitter, even though Twitter continues to get plenty of love in news circles and at the Super Bowl.

For Pinterest, the 15 percent user number is up from , suggesting it continues to grow. Instagram placed fourth in the study with 13 percent of American Internet users on the service.

Aaron Pragnell predicted for Forbes back in July that Pinterest "could be the next social media giant." The social media site was showered with praise throughout 2012, beginning in January, when Alicia Eler wrote for RWW that Pinterest was offering an experience that Facebook wasn't.

The site has historically skewed female in terms of users. Eight of the top 10 pinners in terms of followers are women, per Repinly. Women outnumber men on Pinterest by 5-to-1, Poynter reports. The service is most appealing to "women, adults under 50," the Pew study said.

Notably not mentioned in the Pew report is Google+, which said it was the second most popular social network just last month, based on a study of active users per social network. That said, other studies and likely time-on-site numbers aren't in Google+'s favor. Unlike other social networks, it has the advantage of boosting its numbers with its popular search engine.

Wednesday, 20 February 2013

via Social Media Today

Facebook marketers have a simple decision to make. You can settle for reaching as few as 12% of your Facebook fans with your status updates or you can buy Promoted Posts to increase that number. Neither of these sounds like the best option.

A third option is available, however. One that is hard to crack but will unleash a much larger audience than you are reaching today. The simple solution is to be more engaging. This suggestion alone is likely not helpful, so I've listed three tips below that will help you beat Facebook's system to reach more of your audience and their friends.

1. Use Images

Much like traditional advertising, social media is a competition to win the attention of an audience. So why do we keep relying on simple text updates with boring copy and hoping that the right people will take notice and click our links? This mindset is for people who buy static billboards, not people who want their message to spread like fire.

Images take up more real estate than text. If you want people to see your post in the newsfeed, why make it look exactly like a post from one of your friends? Use a colorful graphic with a quote, coupon, call to action or other message that strikes a chord with your audience and is related to the content you are linking to. Even if people aren't interested in your link, they may share the image because it's visually appealing or makes a statement that they enjoy. Wherever the image goes, so does your link. This method gives users more than one reason to interact with your post.

2. Ask for engagement

Do you really expect people to engage with your Facebook posts if you don't ask them to? This is a no-brainer. Ask a question and tell people to comment with their answer. Have people vote on something using the Like and Share features. The more people that respond to your request, the more places your post will show up across Facebook. A simple call-to-action may be enough to reach a larger audience than you are reaching without it.

3. Stay relevant and nimble

Do you manage your Facebook page by scheduling posts weeks in advance? if so, do you revisit your publishing calendar when a major news event takes place? If not, you should. Responding to what is happening in the news is one of the easiest ways to have your content spread. It also makes you appear in-tune with the world and what is happening outside of your organization. Don't underestimate the power of thinking on your feet and taking action when you can contribute to a broader story.

This doesn't only work for breaking news. Consider holidays, sports, television and other planned events that capture the attention of a large number of people.

The Bottom Line

The most important principal to apply is to always trying something new or different than what you are doing today. Over time, measure and refine your tactics to increase your reach

Monday, 18 February 2013

We have a new title holder for worst corporate Facebook update - enter NBC LA

This is the couple killed by ex-LAPD cop Christopher Dorner.....

Click LIKE to send condolences? You gotta be kidding. I'm embarrassed for humanity.

Monday, 4 February 2013

While he's not the first, web designer Franck Ernewein‘s real-time Twitter visualization, Tweetping, is certainly an elegant and beautiful illustration of geotagged tweet information. The service drops a bright pixel at the location of every tweet in the world, starting as soon as you open the page.

The result is a constantly changing image that grows to look like a nighttime satellite shot, bright spots swarming over the most developed areas. But Ernewein has packaged it all in a subtly interactive visualization that avoids distracting the viewer while still imparting a great amount of information.

Meanwhile, a selection of tweets are projected, along with latest hashtags and mentions, all while tracking total tweets, words, and characters. The length of the two gray lines on the display represent the number of characters and words in each tweet.

Tweetping also divides data by continent, showing the number of tweets, words and characters sent since a user logged into the site.

Thursday, 24 January 2013

1. Heady relationship advice from Malaysian bank OCBC...

Oooh snap, did we mention that the whole thing is stolen...from a 2009 American ad for strongermarriage.com anyway...

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Executive Creative Director: Dave Newbold
Published: August 2009

Great work OCBC, you're everything thats wrong with Social Media Marketing

2. Do you like death? So does MSN...

"Click 'like' to pay your respects" - WOW! Could you think of a cheaper way to use the death of a great musician to up your social metrics? MSN you're sick!

3. Dansko scrapes the bottom of the barrel...

Apparently Dansko can beat MSN in the sleaze department... This was posted just four (4) freaking days after the Newtown massacre at Sandy Hook Elementary. 4 DAYS! "One step at a time" WOW.

4. It gets worse? Seriously! Nokia commemorates 9/11

"Spreading the message of peace" - yeah right...

5. And the worst use of meme award goes to....Persil

Talk about flogging a dead horse...enough already with the "Keep Calm" Persil...

Monday, 14 January 2013

Here are eight stats from The Hunger Report Volume 1 that should get you tweeting on your company account right this instant!

56% of consumers would be more likely to encourage friends and family to try new products from a social brand

63% of consumers are influenced by the social media comments of others

63% of consumers agree that social experiences make them more interested in a brand’s product

64% of consumers have made a purchase decision based on social content

67% of 18-34 year old consumers prefer to do business with social companies

79% of consumers say they want to be able to get coupons and promotions from brands socially

54% of consumers are more likely to purchase a product from a social brand

91% of 18-34 year olds using social media are talking about brands

Wednesday, 12 December 2012

Via the good folk @ Simply Zesty (Dublin)

"If Facebook & Co Made Everyone Honest Christmas Cards: "With there being only thirteen days (and counting) until Christmas, the holiday is in full swing as people buy gifts, arrange to see loved ones and send out Christmas cards, lots of Christmas cards. Pretty much everyone sends out cards, be it physical or digital, and it’s as big a tradition as presents or turkey at dinner. But if these cards were completely honest, what would they say? For a bit of fun, we took the biggest social media companies and imagined what they would say if this was the case. We hope you enjoy them."

Instagram

Facebook

Twitter

Foursquare

Google+

Apple

Android

(Via. Simply Zesty)

Monday, 3 December 2012

Social Media: How Linkedin is good for business marketing (via SEO PAL Blog)

Using LinkedIn for business can be a healthy and effective marketing approach. But the question is: How many online entrepreneurs use it for marketing purpose? LinkedIn is definitely becoming more autonomous with company pages. Although LinkedIn doesn’t have that dynamic and vibrant appearance like…

Unsure Where To Begin With Social Media Marketing? Begin With This Good Advice! (via Online Marketing Web Page Copywriting Articles)

If you want to advertise any enterprise online, especially yours, social media marketing is the tool that you need to use. Even so, a number of those who own firms never know how to craft a campaign, target a specific market place, and how to greatest use their price range for advertising. Preserve…

Facebook on the Decline – Who Will Step Up? [INFOGRAPHIC] (via Late-Night Blogger)

Currently, the top social media site is Facebook with over 1.2 billion (that’s with a ‘B’) active users as of September 2012. But many Internet giant sites have come and gone such as MySpace, AOL, Yahoo and Friendster. So what could be next for Facebook? With Twitter and LinkedIn gaining trust…

Thursday, 15 November 2012

Social Media: An Entrepreneurs Best Friend (via http://cmvlive.com)

Networking is the lifeblood of a successful business. Whether the business offers a service and needs clients or sells a product and needs customers, extensive networking can make it thrive. Partnerships with other companies are the result of networking, as are important hires that make a company more…